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OMA Emirates

Benefit Beyond

Benefit Beyond is an integrated platform providing multi-beneficial services which has a redeeming model application available on every clients touch point. Benefit Beyond is a Business to Business to Consumer (B2B2C) program which would help to collect and analyze a wide spectrum of customer data, such as customer information, transaction details, information about intermediaries (distributors, dealers, sales agents, etc.). Other services on the platform include Benefit Beyond Loyalty Program, Benefit Beyond Club, Prepaid Card Program, Gift Card Program, BB Pay and BB Mobile App.
Benefit Beyond Loyalty Program: A stand-alone single brand loyalty program which focuses on strengthening customer relationships. The robust solution comes along with database management and customized mobile applications to suit business requirements.
Benefit Beyond Club: Built to accommodate multi-brand participation, the loyalty program enables customers to accumulate and redeem points within the network of participating brands. Additionally, it also allows customers to redeem points over multiple channels which include POS, kiosk, mobile, etc. Another key feature is that it allows customers to avail of points across multiple outlets including airlines, supermarkets, entertainment houses, etc. The solution is built on the OMA Emirates network of terminals where accrual and redemption of points can be done on any of these terminals.
Prepaid Card Program: A specialized program which doubles up like a debit card is tailormade to suit individual business needs. The instant issuance and usage of the card is also supported with the option to reload cash. The two options include an open loop program in where the card is authorized by a banking or financial institution and enables customers to use it through any network similar to a debit or credit card. In the closed loop platform, the program runs within a network of participating outlets.
Gift Card Program: A fully automated closed loop solution, the program is available for malls, supermarkets and retail outlets and is suitable for a chain of stores and large scale merchants. Cards which can be white labelled follows a simple procedure on customer on boarding and processing.
BB Pay: OMA Emirates’ has developed their very own mobile wallet, “BB Pay”. It is built to accept QR code payments, NFC (Tap-n-Go) and acceptance on E-Commerce sites.
BB Mobile App: First of its kind, Benefit Beyond Mobile App is a multi-behavioral app. This behavioral app will adapt to the customer’s selection and will be a one stop solution for the end-user.

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